Law Marketing

Law marketing  Choosing a top law marketing firm may seem an easy ask, however there are a number of key factors that need to be considered when making a choice that can have major ramifications for your law firm’s public profile and success. Law firm marketing has become a big business and there are a […] More

It’s often said that if you ‘fail to plan, you plan to fail.’ That is of course absolutely true. However, it is also true that if you ‘fail to read your plan, you’ve set your plan up to fail!’ More

Facebook groups are potentially a hugely effective way to attract attention to your law firm – provided you set it up the right way and realize the difference between a Facebook group and a Facebook page. The latter will be more promotional and about your law firm. The former however is a community-focused ‘noticeboard’ with […] More

Call it law firm marketing or a Valentine Day initiative like few others, but one Tennessee law firm is making February 14 a day when unhappy couples can remember why they can’t stand one another – by giving away a free divorce to one lucky/unlucky client. It’s a law marketing initiative that sees The Powers […] More

Karin Conroy* A logo serves as a visual representation of your brand, and an opportunity for you to make an impression on people seeing that logo for the first time. A strong logo will reflect your law firm’s personality and the quality of your work. It should be simple, yet also professional. No matter how […] More

Clare Murray *– It is legal directory submission time again, the most important PR exercise of the year for firms and individual lawyers.  Practices are built, promotions secured, and opportunities gifted on the back of legal directory rankings. And the person who holds the pen in those submissions, holds the career of colleagues and the […] More

LinkedIn for lawyers requires some special work in specific areas – including some of these top law firms who are killing it on LinkedIn – check here for the LInkedIn for Lawyers key tips More

  The Covid-19 pandemic has been a challenging time for many businesses and law firms are no exception. Like other businesses, law firms have had to change the way they do things in order to keep their doors open and serve their clients in a safe way. Fortunately, law firms are better equipped to handle […] More

Brian Major* Law firms face an increasingly intense competition in the marketplace.  The COVID pandemic has only added to the increased competition that has emerged in recent year and the need for market advice has never been more important. This year a report on the state of competition in the law market Report on the […] More

  Search engine optimization (SEO) for lawyers and law firms has become something of a byword for most law firms, from the smaller firms to the largest with high-ticket SEO agencies and other assistance, but to absolutely succeed with your law firm SEO there are some key steps that are more important than ever. What […] More