CHICAGO, Oct. 1, 2020 Powered by LawFuel — Cision, an industry-leading earned media communications management and media advisory platform, today published the latest data from its 2020 State of the Election blog series, a weekly nonpartisan media analysis of the U.S. presidential election. This week, Cision analyzed media coverage of the first presidential debate between President Donald Trump and former Vice President Joe Biden. Cision also looked at how coverage was consumed by left and right audiences and monitored the seven key issues asked by moderator Chris Wallace.
“As expected, the debate continues to garner significant media coverage and it remains important to Cision to look at the full picture from a nonpartisan point of view,” said Seth Gilpin, Product Marketing Manager at Cision. “As we’ve done in past analyses, we are keen to understand how the left- and right-leaning online publications cover important topics around the election, how that content is shared across social media and the quality of coverage.”
Over the past week, Cision found there have been nearly 100k mentions across online media, newspapers, TV, radio, and podcasts related to the presidential debate. In the days leading up to the debate and on the night of the debate, right-leaning publications had published 32% more content than left-leaning publications; however, at the time of publishing the day after the debate, left-leaning publications generated 25% more coverage.
Left-leaning coverage was shared about 2x more on Facebook, 24x more on Reddit, and 2.9x more on Twitter. In past analyses, left-leaning content has always outperformed on Reddit, and right-leaning content has outperformed on Twitter. There was a discrepancy this week in Twitter amplification.
Cision also analyzed the seven debate themes and the key messages around the top three topics. The Supreme Court, the novel coronavirus, and the economy yielded the most coverage while racial inequality yielded the least amount of coverage.
View the full media analysis and subscribe to Cision’s election blog series here.
Cision is politically unaffiliated and does not endorse any political parties, platforms, campaigns or candidates.
About Cision
Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision’s award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
- Law Firm Marketing Traffic Trap
Remember when everyone said “content is king”? It appears that the king has been dethroned with the launch of AI Overviews and the onset of AI summaries. Sarah Perez at TechCrunch just dropped some sobering numbers. Since Google launched AI Overviews in May 2024, nearly 69 percent of news searches end with zero clicks to actual websites. That’s up from 56 percent before AI summaries took over. So if you search for “Supreme Court ruling on AI patents” Google’s AI gives you a neat summary right at the top. - How Legal Tech Is Empowering Small FirmsArticle Source: Joist.com Image: pexels It’s almost obvious, small law firms rarely have the same tech muscle… Read more: How Legal Tech Is Empowering Small Firms
- 6 Legal Compliance Tips When Using Company Cars in 2025Article Source: EchoPark.com Image Source: Pexels Today, IRS audits on fringe benefits rose by about 19%, while… Read more: 6 Legal Compliance Tips When Using Company Cars in 2025
- From Conflict to Clarity: How Lab-Created Diamonds Are Redefining Legal and Ethical Standards in the Jewelry TradeArticle Source: Diamondere.com Suggested URL: conflict-to-clarity-how-lab-created-diamonds-redefining-legal-ethical-standards-in-jewelry-trade Lab-created diamonds are impacting the jewelry industry in various ways, and… Read more: From Conflict to Clarity: How Lab-Created Diamonds Are Redefining Legal and Ethical Standards in the Jewelry Trade
- BHP’s Massive Legal Battle Over Brazil Dam Disaster
BHP’s Staggering Legal Bills Ben Thomson, LawFuel contibuting editor BHP is facing one of the largest environmental… Read more: BHP’s Massive Legal Battle Over Brazil Dam Disaster
