Price, place, promotion and product or the 4 Ps are the major components of marketing: communication is the promotion part of marketing. Whatever the strategy, the basic purpose of all promotional activity is to communicate with the market in a way to increase brand awareness and build a strong, binding relationship with the customer.
Businesses strive to coordinate and integrate all market communication avenues and sources into a perfectly consistent and uniform program that has the maximum impact on the end user at minimal cost. The aim of such an integrated market communication program is to ensure that a consistent message is conveyed across various channels and complementary use of media. The same principles that apply to offline marketing channels also apply to online marketing.
Social media marketing is a recent constituent of integrated market communication programs. Traditionally, social media marketing has been in the domain of an external agency such as advertising agencies, market research and public relations firms. The popularity of ecommerce, online social networks and the emergence of Web 2.0 has changed the scene altogether. It is easier now than ever before to build social and business relationships, share information and collaborate on projects online.
The focus of social media marketing is primarily attracting attention by creating meaningful content that is also eye catching. The end goal is to encourage readers to share with their social networks. Such messages carry more weight since they are coming from a trusted source and not from a company or brand.
Social media networks facilitate social conversations within a network and are accessible to anyone with an internet connection. This opens the door for businesses to create brand awareness, interact with consumers and also spread the word across numerous large networks at a very low cost. Companies now have the opportunity to reach members of their target markets that they may not have previously had the opportunity to communicate with.
Nevertheless, social media marketing requires businesses to manage, maintain and conduct reporting across numerous media and networks. It is not easy to generate leads and sales through social marketing if you factor in the time it takes to learn how to use the system and constantly maintain and update multiple accounts. It is a time consuming job that tests your patience especially when you have to clean your account of large number of junk requests and spam. Either you learn the hard way or you do what other businesses are doing.
Businesses normally want to hire a social media manager or outsource it to a service provider so that they can focus their attention on their core competency.
http://www.missmediosa.com/ is a Canada based social media management service that provides a wide range of services on standalone as well as turnkey basis. Services offered by Miss Mediosa include social media account set-up services, as well as strategy development and implementation. It also offers additional services for monitoring website traffic, your online presence and managing online advertisements.
Miss Mediosa takes care of all the technical aspects, profile creation and management and finds the right people to communicate with. It is very important that you not only build your fan and follower base as much as possible, but that your fans and followers are relevant to your industry and actually fit into the target markets that you are looking to reach. The company also monitors what is being said about your product or service across online social networks so that you can take corrective action if anything negative is being spread. The biggest plus of Miss Mediosa is that they are also able to create content on your behalf that is valuable to your followers.
5003 48 Ave
Sylvan Lake, Alberta, Canada