3 Ways Lawyers Can Build Their Brand & Authority* (Plus a Bonus Tip)
First published in JDSupra In his classic book, Influence, psychologist Robert Cialdini identifies “authority” as one of the primary principles of persuasion. From a police officer in uniform, to a doctor in a lab coat, to a professor at a lectern, Cialdini explains that we tend to listen to and respect those who possess the titles […]
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