Law Firms

AI or Aye Aye? How Law Firm SEO Marketing Is Getting an AI Robo-Boost

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If you thought the only thing AI was disrupting was your Spotify playlist or your ability to trust that the person you’re texting is actually human, think again. The legal world—usually the tortoise in the tech race—is suddenly sprinting ahead, but not always in the right direction.

Enter the era of AI-generated law firm reviews, where the line between authentic praise and algorithmic flattery is blurrier than the plot of the latest Christopher Nolan movie.

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Former Plaintiffs’ Lawyer Tom Girardi Sentenced to Over 7 Years in Prison for Swindling Tens of Millions of Dollars from Injured Clients

>> Tom Girardi Sentence             LOS ANGELES – Disbarred plaintiffs’ personal injury attorney Thomas Vincent Girardi was sentenced today to 87 months in federal prison for leading a years-long scheme in which he embezzled tens of millions of dollars of settlement money that belonged to his clients, some of whom awaited payment for treatment of severe physical

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Wotton Kearney named “Law Firm of the Year” for Insurance Law in Best Law Firms – Australia for second year running

Wotton Kearney has once again been named “Law Firm of the Year” for Insurance law in the Best Law Firms – Australia rankings – marking the second consecutive year the firm has received this top honour. This recognition reflects Wotton Kearney’s continued leadership in the Insurance law sector, as well as the strength of our client relationships

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The Next-Generation Law Firm Shows The Way Again

Fisher broyles

If law firms were streaming services, FisherBroyles would be Netflix circa 2013 aggressively expanding into new markets while everyone else is still figuring out what “distributed” even means.

The Atlanta-based firm, billing itself as the world’s largest ‘distributed law firm’ and founded by James Fisher and Kevin Broyles in 2022 (pictured), the firm has grown to hundreds of partners practicing in 29 markets globally.

The firm has grown into an Am Law 200 firm with 300 partners practicing in 23 markets in the U.S. and U.K. The FisherBroyles of today has radically disrupted the way law firms operate, how partners collaborate, where employees work, and how client services are delivered.

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How The New York Times Just Changed the AI Content Game Forever

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The New York Times has struck a groundbreaking multiyear licensing agreement with Amazon, marking the newspaper’s first commercial deal allowing a tech giant to use its editorial content for artificial intelligence training and platforms.  The agreement represents a significant shift in the media industry’s approach to AI partnerships, coming after The Times previously sued OpenAI

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AI Just Passed the Bar – What Law Firms Must Know About Google’s New Search Era

Google ai

Law firm marketing has changed with new Google changes, creating a new AI factor in how lawyers should market their firms.
Law firms need to structure content for AI Overviews, focusing on long-tail, multi-intent search terms, semantic markup, and topical authority.
Success now requires clear, human-sounding content supported by schema, multimedia, and a recognizable brand presence across multiple platforms.

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How Phoenix Personal Injury Attorneys Negotiate with Insurance Companies

There’s nothing quite like the moment an insurance adjuster calls with a “generous” offer—except maybe the sinking feeling in your gut when you realize it barely covers your hospital bills. Welcome to the post-accident hustle. You’re in pain. You’re missing work. And suddenly, the company that was all smiles when you paid your premiums is

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How Can Lawyers Advertise on Social Media in 2025?

social media and lawyers - should they mix?

Social Media Marketing for Lawyers Milica Todorovic, digital marketing strategist If you’re a lawyer wondering how to reach clients ethically and effectively in 2025, you’re not alone. Over the past ten years working with law firms of all sizes, I’ve seen social media go from an optional tool to a must-have part of any legal

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Using Email to Build Authority in the Legal Industry – A Conversational Playbook for Modern Firms

Writing

Aaron Marquis, Contributing writer Every few years a new social network barges into the spotlight promising to “disrupt” legal marketing, yet the inbox keeps out-billing them all. It’s private, searchable, and admissible in the court of public opinion. More important, email is where prospective clients reveal their unfiltered concerns at two in the morning. When

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