Law Marketing

8 Ways For Lawyers To Get High-Quality Backlinks (From A Top Law SEO Expert)

Headlining, Law Firms, Law Marketing /

[vc_row][vc_column][vc_column_text] Chris Dreyer* – Ranking your law firm website with back links or otherwise involves what appears to be an increasingly complex web of requirements, SEO consultants, software and knowledge that you may, or may not possess. The number one ranking factor for web pages in search is links.  Link building remains one of the […]

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How Lawyers Can Avoid Pitfalls and Traps When Using Social Media

Briefing, Law Firm Management, Law Marketing /
Social media crisis

Payne & Fears Social media is a great tool for lawyers and others to market themselves – but there are also traps. Nevada-based law firm Payne & Fears recently published an article outlining the ethical pitfalls that attorneys face when they enter the realm of social media, as well as offering some key tips to avoid the

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3 Ways You Can Get Surefire Success With Your Legal Content

Briefing, Briefings, Law Firms, Law Marketing /
content marketing for lawyers

For those in the marketing business, the key to the traffic kingdom these days is content – more specifically ‘content marketing’. But for lawyers seeking to avail themselves of some marketing muscle, as well as being able to explain often complex legal issues, the question is – “How?” And as JD Supra’s Adrian Lurrsen explains

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3 Surefire Ways Lawyers Can Use Storytelling To Create Greater Impact with Legal Content

Law Firms, Law Marketing /

When I hear a mainstream marketing mantra make its way into the legal marketplace, I often find myself wondering: how, exactly, will that happen? What will it look like, on the ground? In this case, how will lawyers, their practice groups, and law firms incorporate storytelling into a very particular marketing discipline characterized by risk aversion,

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Meaningful Attorney Bios: Include These 3 in Your Site (And Avoid 7 Deadly Sins)

Briefing, Briefings, Law Marketing /
Mobile marketing for lawyers lawfuel

JD Supra Perspectives – Properly written client stories on your lawyer biography can be wonderful and engaging testimonies of your skills, dedication, commitment to clients and to the law. That can’t happen if you post wordy, over-detailed accounts of client work. The best matter summaries are short, snappy, stories that describe the ways you have

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Sweet 16 Hacks to Building Your Law Firm’s Facebook Group Fast (And Avoid Facebook’s Page Downgrade)

Law Marketing /
Fbgroups

John Bowie* Recent changes by Facebook make their Groups rather than Facebook Pages a more attractive option for users, including law firms, seeking to increase their brand or general awareness. The fact is that Facebook’s recent algorithm changes have meant that Facebook pages are not generating the same level of engagement as their groups, showing

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Why Webinars Are One of the Best Ways For Law Firm Business Development – Some Key Tips

Briefing, Briefings, Law Marketing /
Contentmarketing

ON24 –  Webinars are great ways to maintain connections and educate both clients and prospects on business and legal issues of interest and concern to them. They also happen to be one of the best ways for business development managers and partners within your firm to identify and develop qualified leads. Think of it this way. Marketing

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