The Key Steps To Creating An Engaging Video For Your Firm Nat McNeely* Video is arguably the most important marketing tool anyone can use to market their business – lawyers included. But what are the key factors that you need to keep in mind to make your video work effectively? Have a Concept Before you […]
Proven, practical, and effective ways to increase organic growth in law firms Powered By LawFuel –JD Supra – In this era of accelerated change within the legal market, one thing remains constant: the lawyers and law firms that successfully maintain and grow client relationships organically over time are those that consistently provide, at a reasonable
Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout each interaction with your firm. First you should define your goals so that you can ensure your website and messaging is in alignment
5 Ways Law Firms Can Use Design Thinking To Boost Their Profile & Service Level Read More »
2020 Update: The Law Firm Marketing Changes in SEO Law Firm Marketing Update for 2020: The tips provided by our law marketing SEO experts are great, but 2020 heralds some major changes in terms of what needs to happen for lawyers seeking to create effective online marketing for their law firms. Google continues to make
Decision-Makers Speak Out: Content Works Best When It’s Actionable Powered By LawFuel – According to the newly-released survey on digital content marketing, decision-makers in corporate legal departments and across the C-suite point to ‘utility’ rather than the length of content or the headline, that most attracts them to a piece of content. But while
Baker + McKenzie Widens Branding Lead on Competitors Baker McKenzie has been named number one legal brand in the Asia Pacific region for the third consecutive year, according to the Acritas Asia Pacific Brand Index 2019. The Firm has also grown their lead at the top of the table significantly. Awareness and favourability growth
Hudson Cook – As the first and only solo marketer at your firm, you may be overwhelmed with the gargantuan tasks at hand – digital marketing, event planning, budgeting, and business development coaching, to name a few. The list is long, and it’s all on your plate at your table for one. How did the
JD Supra – For decades, law firms big and small have been creating marketing content about changes in the law to clients and prospects as part of their marketing and business development strategy. These law firm branded pieces authored by lawyers are typically called “client alerts” or similar terminology such as “client insights” or “legal
Karen Lake* Law firm rebranding has become an almost daily feature of law firm life – shorter, sharper names, new logos, reworked web sites – the whole gamut of ‘branding’ that has exercised the minds of both lawyers and their branding advisors increasingly. A recent article in Law.com pointed out what might appear obvious, or
Why Law Firms Are Rushing to Rebrand . . But What They May Be Missing Read More »
JDSupra – The Legal Marketing Association’s National Conference was held in Atlanta recently; over 1,500 professionals gathered to learn from industry experts, take pointers from key outside consultants and, most importantly, hear from clients. Several key themes continued to arise in conversations and presentations: Client service and experience is more critical than it’s ever been. Law
