Christine Hansen – Law firm branding and image has always been a key towards law firms seeking to achieve top law firm marketing results, with Seyfarth Shaw being the latest of the Big US firms to undertake a revamp. Seyfarth is now branded simply as . . surprise, surprise . . Seyfarth and follows rebranding […]
Law Firm Branding – The Trend Continues With Seyfarth’s New Look Read More »
Facebook is losing out to other social media platforms for law firms, according to a new report. Consultancy Good2bSocial’s annual report card, the Social Law Firm Index includes more firms than ever since commencing its reports in 2013, measuring social media reach, performance, engagement on both firm websites and social media platforms. DLA Piper came
What Social Media Channels Law Firms Using . . (Hint: Facebook’s Not Top) Read More »
Colin Kennedy* The recent legal win by two Hawke’s Bay lawyers Phillip Ross and Clifford Church who were defamed by Brian Hunter through his blog site is a stark warning about the vulnerability of lawyers’ reputation online in these times when anybody can publish and be damned, but far more insidious and difficult to combat
How To Write Google-Topping Blog Posts For Your Law Blog Dan Garner – Achieving top SEO rankings for your law firm can be tough – but there are key steps you can take to ensure your law firm SEO success and achieve top rankings. Writing the most esoteric, authoritative blog post in the world will
10 Simple Steps For Lawyers To Achieve Law Firm SEO Success . . And Top Blog Rankings Read More »
The Key Steps To Creating An Engaging Video For Your Firm Nat McNeely* Video is arguably the most important marketing tool anyone can use to market their business – lawyers included. But what are the key factors that you need to keep in mind to make your video work effectively? Have a Concept Before you
Proven, practical, and effective ways to increase organic growth in law firms Powered By LawFuel –JD Supra – In this era of accelerated change within the legal market, one thing remains constant: the lawyers and law firms that successfully maintain and grow client relationships organically over time are those that consistently provide, at a reasonable
Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout each interaction with your firm. First you should define your goals so that you can ensure your website and messaging is in alignment
5 Ways Law Firms Can Use Design Thinking To Boost Their Profile & Service Level Read More »
2020 Update: The Law Firm Marketing Changes in SEO Law Firm Marketing Update for 2020: The tips provided by our law marketing SEO experts are great, but 2020 heralds some major changes in terms of what needs to happen for lawyers seeking to create effective online marketing for their law firms. Google continues to make
Decision-Makers Speak Out: Content Works Best When It’s Actionable Powered By LawFuel – According to the newly-released survey on digital content marketing, decision-makers in corporate legal departments and across the C-suite point to ‘utility’ rather than the length of content or the headline, that most attracts them to a piece of content. But while
Baker + McKenzie Widens Branding Lead on Competitors Baker McKenzie has been named number one legal brand in the Asia Pacific region for the third consecutive year, according to the Acritas Asia Pacific Brand Index 2019. The Firm has also grown their lead at the top of the table significantly. Awareness and favourability growth
