Payne & FearsSocial media is a great tool for lawyers and others to market themselves – but there are also traps.Nevada-based law firm Payne & Fears recently published an article outlining the ethical pitfalls that attorneys face when they enter the realm of social media, as well as offering some key tips to avoid the traps.Payne & […]
How Lawyers Can Avoid Pitfalls and Traps When Using Social Media Read More »
Law firm web design guru Jay Harrington of Harrington Communications recently wrote about the task law firms face in redesigning their websites.The changes in technology, increased competition and other factors lead many firms to undertaking web design in a way that, as he says, makes firm marketers tasked with the job of ensuring the law
The 5 ‘Laws’ That Can Create A Great Website for Lawyers Read More »
For those in the marketing business, the key to the traffic kingdom these days is content – more specifically ‘content marketing’. But for lawyers seeking to avail themselves of some marketing muscle, as well as being able to explain often complex legal issues, the question is – “How?” And as JD Supra’s Adrian Lurrsen explains
3 Ways You Can Get Surefire Success With Your Legal Content Read More »
When I hear a mainstream marketing mantra make its way into the legal marketplace, I often find myself wondering: how, exactly, will that happen? What will it look like, on the ground? In this case, how will lawyers, their practice groups, and law firms incorporate storytelling into a very particular marketing discipline characterized by risk aversion,
3 Surefire Ways Lawyers Can Use Storytelling To Create Greater Impact with Legal Content Read More »
Marketing your law firm is a top priority for law firms, particularly smaller firms, and having a great Google presence is a key target for those seeking to achieve high law firm ranking. Increasingly it is the web – and mobile devices – that will be sending your firm new clients. Your website is your
5 Quick Ways to Get Your Law Firm Ranking Higher on Google Read More »
JD Supra Perspectives – Properly written client stories on your lawyer biography can be wonderful and engaging testimonies of your skills, dedication, commitment to clients and to the law. That can’t happen if you post wordy, over-detailed accounts of client work.The best matter summaries are short, snappy, stories that describe the ways you have helped
Meaningful Attorney Bios: Include These 3 in Your Site (And Avoid 7 Deadly Sins) Read More »
John Bowie*Recent changes by Facebook make their Groups rather than Facebook Pages a more attractive option for users, including law firms, seeking to increase their brand or general awareness.The fact is that Facebook’s recent algorithm changes have meant that Facebook pages are not generating the same level of engagement as their groups, showing a drop
ON24 – Webinars are great ways to maintain connections and educate both clients and prospects on business and legal issues of interest and concern to them. They also happen to be one of the best ways for business development managers and partners within your firm to identify and develop qualified leads.Think of it this way. Marketing with a
Why Webinars Are One of the Best Ways For Law Firm Business Development – Some Key Tips Read More »
Using LinkedIn to grow your law practice is one of the most sure-fire things any small (or larger) firm can do to create new work. Following some simple steps for the massive social network can pay huge dividends for a few minutes a day.All of which is why we paid close attention to a Forbes
The 9 Minutes a Day Routine Using LinkedIn to Grow Your Law Practice Read More »
Video use is one of the most powerful ‘drivers’ for law firm marketing, yet many attorneys remain unsure about how to use the medium. Perkins Coie content manager Matteo Bava* is a highly experienced video producer who provides some key tips on making most of your law firm video.Online video is the preferred medium to
