JD Supra – For decades, law firms big and small have been creating marketing content about changes in the law to clients and prospects as part of their marketing and business development strategy. These law firm branded pieces authored by lawyers are typically called “client alerts” or similar terminology such as “client insights” or “legal […]
Karen Lake* Law firm rebranding has become an almost daily feature of law firm life – shorter, sharper names, new logos, reworked web sites – the whole gamut of ‘branding’ that has exercised the minds of both lawyers and their branding advisors increasingly. A recent article in Law.com pointed out what might appear obvious, or
Why Law Firms Are Rushing to Rebrand . . But What They May Be Missing Read More »
JDSupra – The Legal Marketing Association’s National Conference was held in Atlanta recently; over 1,500 professionals gathered to learn from industry experts, take pointers from key outside consultants and, most importantly, hear from clients. Several key themes continued to arise in conversations and presentations: Client service and experience is more critical than it’s ever been. Law
Ben Shepardson* Being a business owner is never easy. Whether you’re a law firm, a startup or a small business, you’ve got the unenviable task of standing out from a sea of competitors, and that means building a reputation for yourself. Yet a smaller business doesn’t always have the resources of more well-established ones. This
Building Authority: Using Social Media to Boost The Reputation of Your Business Read More »
Dorsey & Whitney – The legal world is abuzz with talk of disruption from various “legaltech” software companies, but disruption actually happens all the time in law firms (both big and small). New problems crop up, requiring new expertise. New attorneys start doing deals or litigating cases, bringing different experience and different problems to solve. The
Samantha McKenna* When a potential client publicly announces what exactly is keeping her up at night, you can be confident that she is in a position to pay attention to your advice on the very issues that are troubling her. And when that happens, your business development gains focus: you now know what to say and to whom,
3 Ways to Use LinkedIn Sales Navigator For Smart Business Intelligence Read More »
Get reviews Robert Tindula* When running a law firm, it can be difficult to know where to focus your time and energy. Especially in the realm of marketing and client acquisition, you want to get the most out of every dollar you spend. Fortunately, there are several low-cost options that can jump start your company’s
5 Low-Cost Internet Marketing Tips for Law Firms Read More »
Using LinkedIn as a marketing tool for lawyers has increasingly become something of a no-brainer. The ability to harness the power of the massive network, which is specifically designed for professionals and others to “network”, means that there is a receptive audience for quality leads and content. LinkedIn executive Samantha McKenna recent published a piece
Using LinkedIn for Lawyers – A New Client Cash Cow Read More »
Strange Law Firm One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one thing most lawyers and law firms do not spend any
First published in JDSupra In his classic book, Influence, psychologist Robert Cialdini identifies “authority” as one of the primary principles of persuasion. From a police officer in uniform, to a doctor in a lab coat, to a professor at a lectern, Cialdini explains that we tend to listen to and respect those who possess the titles
3 Ways Lawyers Can Build Their Brand & Authority* (Plus a Bonus Tip) Read More »
