Dan Stokes –Attorney bio pages are the most frequently visited pages on most law firm websites, so how you showcase and organize those profiles is critical. A key component of that profile is the attorney’s photo. Attorney photography is often viewed as a discrete assignment, one that’s time-consuming and often difficult to manage. It’s also […]
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Generating content and “content marketing” have become a mantra for many, but for small businesses, attorneys and others there are some traps out there when attempting to develop authority for your brand.The reality is that while website content can be a great marketing tool, it can also be a trap for the unwary who miss
Sarah Goulbourne, co-founder of successful law firm GunnerCooke, has 10 rules for being a happy lawyer.Happy lawyers are; fun, charismatic, considered and trustworthy; are you?Many lawyers I have met say they are unhappy because of their career choice. They are overworked, under-appreciated and disillusioned with their profession.Unhappy lawyers have fallen out of love with practising
Excel Dryer, Inc. notched a complete victory at the U.S. International Trade Commission (ITC) in an action to prevent the importation of knockoffs of Excel’s revolutionary XLERATOR® hand dryer.Excel is a family owned and operated American company that developed and manufactures the American-made product—the XLERATOR® hand dryer—from its production facility near Springfield, Massachusetts. Excel revolutionized
Lance Goddard*I read a lot of law firm practice descriptions. Occasionally I come across one that is well written, client focused, and concise, a useful overview of what the firm does, and how its lawyers help their clients.Most, however, miss the mark. Most do a poor job of selling legal services. Most of them are
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Law practices rarely fail because they lack clients. Most fail because of bad business practices. Today’s market of hyper-competitive legal services requires law firms to be dedicated to doing the best they can for their clients. You have to find a way to differentiate yourself and your firm so that potential clients choose you over
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Elena Tahora* – Reputation management for lawyers is now more crucial than ever. With so much information available on the internet, it’s easy to get lost in the crowd. So, how do you work on a positive reputation to maintain your authority as a lawyer? Customers today are no longer convinced by fake testimonies and
Byron Miller* – There’s no shortage of great marketing ideas for law firms. The problem is time and resources. Because we’re in a vertical that’s so competitive, it’s harder but even more crucial that we get it right. So whether you have a dedicated team or are an in-house marketer, here are some ways to
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[vc_row][vc_column][vc_column_text]Marli Espinalis – Having a local search strategy is imperative for any law firm looking to become the dominating business in their market. Whether it’s through local citations or social media marketing, it is important to properly optimize your website when your firm has multiple locations. This way, you can equally generate income throughout the
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[vc_row][vc_column][vc_column_text]Video has long been touted as the Next Big Thing (which arrived some years ago, actually), but is it really that vital for lawyers?Forbes’ carried a piece from law marketer Jason Bland who undertook a look at the issue, requesting law firm marketers to take a step back for “a little perspective”.Bland’s analysis looked at
