Elena Tahora* – Reputation management for lawyers is now more crucial than ever. With so much information available on the internet, it’s easy to get lost in the crowd. So, how do you work on a positive reputation to maintain your authority as a lawyer? Customers today are no longer convinced by fake testimonies […]
Byron Miller* – There’s no shortage of great marketing ideas for law firms. The problem is time and resources. Because we’re in a vertical that’s so competitive, it’s harder but even more crucial that we get it right. So whether you have a dedicated team or are an in-house marketer, here are some ways to
6 Outstanding Hacks for Law Marketers To Save Time Read More »
[vc_row][vc_column][vc_column_text] Marli Espinalis – Having a local search strategy is imperative for any law firm looking to become the dominating business in their market. Whether it’s through local citations or social media marketing, it is important to properly optimize your website when your firm has multiple locations. This way, you can equally generate income throughout
4 Local SEO Tips To Help Your Multi-Office Firm Rank High Read More »
[vc_row][vc_column][vc_column_text] Video has long been touted as the Next Big Thing (which arrived some years ago, actually), but is it really that vital for lawyers? Forbes’ carried a piece from law marketer Jason Bland who undertook a look at the issue, requesting law firm marketers to take a step back for “a little perspective”. Bland’s
[vc_row][vc_column][vc_column_text] LinkedIn is the favorite social media outlet for In-house counsel, but information overload remains a key issue, according to a Digital & Content Marketing survey just out. LinkedIn’s popularity with lawyers and other professionals has long been a favorite, which LawFuel has written about before, being more targeted and less populated with general pulp
Content Marketing Plays a Great Role Than Ever for Lawyers, Says New Survey Read More »
[vc_row][vc_column][vc_column_text] When potential clients turn to the internet to find an attorney, reputation of the law firm or lawyer is an important step in the decision-making process. These days, information is so easily accessible it’s essential that you control every aspect of your brand that you can or you may miss out on new business.
Five Ways for Lawyers to Improve Their Online Reputation Today Read More »
[vc_row][vc_column][vc_column_text] Rebranding law firms – like rebranding any other product or service – is fraught with potential pitfalls. So how does a 150 year old law firm go about the process and what lessons might they have learned in the process? The case of 150 year old Bradley Arant is a good one to look
Key Re-branding Lessons Learned By a 150 Year Old Law Firm Read More »
[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Blogging for lawyers is one of the most cost-effective – in fact generally effective – marketing tool that lawyers can use to generate new clients and business. But what if your blogging efforts could be increased by almost 50 per cent using some simple techniques that anyone can use? The trick is to use SEO
How Your Blog Post Can Boost Traffic By Almost 50% Read More »
Getting top local search rankings is one of the most obvious ways for law firms to obtain new clients – but many are unfamiliar of just how they should go about using the Google My Business tool and secure top local search ranking. The changes to Google’s algorithm has created new opportunities for law firms
Top Google My Business And Local SEO Tips for Lawyers Read More »
By John Reed* “You should be blogging.” This is a phrase you’ve likely heard many, many times from law firm business development staff, legal marketing pundits, and even other lawyers. They’ve probably said that blogging will boost your search engine optimization results, drive traffic to your website, and have prospects beating a path to your
Five Top Tips for Leveraging Thought-Leading Legal Content Read More »
