Much is changing in the world of the modern lawyer – billing methods, increased competition, technology changes, social media . . but success and business growth is still based on one, key thing, says marketing expert Eric Fletcher.“Success for a firm begins with a focus on the client,” he says unequivocally.Eric Fletcher knows something about what […]
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Sponsored:Your law firm should be adept enough to utilize the best tools available in qualifying leads for your organization. Since SMS texting is one of the best method of connecting with different audiences, knowing how to navigate this process can make a huge difference in getting leads and converting them to sales.In marketing automation, it’s
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LawFuel looks at some of the ‘quick fixes’ law firms can use to fix their SEO to ensure they’re getting maximum conversions from potential clients – which means achieving good rankings for their search terms and a website that is properly optimized.We know that search engine optimization isn’t ‘quick’ or ‘simple’ by definition. Many things in
John Bowie* Few law firms are going to turn down the chance to get new clients – still fewer are going to use the opportunity to lose existing clients. That’s where a good content marketing strategy pays dividends for law firms.So as law firms increasing find the increased competition, increased pressure from low-cost law service
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One of the most powerful way lawyers can generate new clients is through client testimonials – but also the just-as-powerful case results.Many lawyers overlook the importance of putting case results into their website and prepared and presented in a manner that will generate better results in terms of marketing for new clients.Properly presented case results
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Lawyer need authority – both on- and off-line, if they are to succeed. And when it comes to online presence, “domain authority” (DA) is a key requirement. It is something that was developed by Moz and is a key ingredient to SEO success and to ensuring that your site receives good traffic and a good
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Telling stories is something that most lawyers are good at and lawyer David Smyth of Brooks Pierce explained to JD Supra that blogging lawyers should use humor, video – even cartoons – to get their messages across. At it’s heart, good communication in blogging is about good story-telling he says.David Smyth’s blog Cady Bar the Door deals
Video content is hugely compelling for lawyers as well as any other business and can help attract clients and targeted visitors to your website. Now Facebook has made the whole video-production issue a brain-dead simple way to help generate increased business for your firm.Video is regarded by many as something beyond their capability and a
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LawFuel asked six top law marketing gurus what lawyers should be doing in 2019 to market their firms and their services. What works? What doesn’t?Here we outline what our six law marketers advise for 2019.Larry BodineLarry Bodine is the Senior Legal Marketing Strategist for LawLytics, the No. 1 Website Marketing System for Small Law Firms.
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By Colin Ritchie*How would you like to dramatically lift your legal practice profits next year by lifting revenue?What if you could ensure that the additional revenue was from fantastic new clients that you really enjoy working with?Sounds too good to be true, but you can do it with referrals.Let me explain.In their law firm survey
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