Law Marketing -

How to Align Marketing and Business Development for Law Firms

Featured, Law Firms, Law Marketing, Marketing / January 20, 2025

Guy Alvarez, LawFuel expert contributor Guy Alvarez is Executive Vice President of strategy at Good2bSocial.com As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and […]

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5 Social Media Stunts from Lawyers That Backfired Spectacularly (And What We Can Learn From Them)

Featured, Law Firms, Law Marketing / January 12, 2025

Social Media Backfires John Bowie, LawFuel publisher I’ve spoken to social media managers for law firms and published content at LawFuel long enough to know that when a lawyer has “this brilliant marketing idea,” I should probably reach for the antacid. Don’t get me wrong – I love creative marketing, but some attempts at “going

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Effective Marketing Approaches for Law Firms in 2025

Law Firms, Law Marketing, Marketing / January 2, 2025

Law Firm Marketing 2025 Source: Outreach Monks.com The legal industry is more competitive than ever. Many law firms offer similar services, making it hard to stand out. Clients today rely heavily on online searches before choosing a law firm. They compare reviews, check websites, and look for firms they can trust. Without strong marketing strategies,

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Is Bluesky A New Frontier For Law Firm Marketing?

Law Firms, Law Marketing, Marketing / December 12, 2024

Sonia Hickey, LawFuel contributing writer We hear a great deal about marketing via social media platforms, but it may be that one of the newest social media entrants on the block – Bluesky – offers a real opportunity for lawyers to market their services. Bluesky is a decentralized social network that has an open architecture

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What Can A Lawyer Learn About Business Development From A Golf Pro?

Law Firms, Law Marketing / December 11, 2024

Steve Fretzin, LawFuel Contributor Over the past 30 years, I have played hundreds of rounds of golf, never thinking much about how it related to business development. I was too busy swinging away, just trying to get to the next tee box without losing my ball. A few years ago I met a golf instructor

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4 Proven Law Firm Content Creation Techniques to Win Clients Online

Featured, Law Marketing, Marketing, New Zealand / November 14, 2024

If you aren’t playing the game, you’re sitting on the sidelines watching. By Steve Fretzin Not to sound too old, but when I was growing up there were only a few choices for digesting content. Since I wasn’t much of a reader, it came down to flipping through the five channels we had on our TV

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Law Firm Branding: Refreshing Freshfields

Big Law, Law Marketing, Press Releases, US Law / September 25, 2024

Law firm branding is a major business and top concern for most law firms, particularly big law names like Freshfields which are dropping the ‘Bruckhaus Deringer’ to become a simpler, cleaner “Fresher” Freshfields. The rebranding effort included a modernized wordmark and was designed to reflect the firm’s dynamic culture and forward-looking vision, the firm says.

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Building a Thriving Law Firm: Marketing Strategies That Work

Law Firms, Law Marketing, Press Releases / September 10, 2024

Law Firm Marketing – 8 Ways to Thrive As a Law Firm Erika Garnes – LawFuel contributing writer and attorney – Establishing a successful law firm requires quite a bit of dedication and a combination of excellent legal expertise, effective time management, along with a strategic marketing plan. Many people believe that as long as

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Essential Elements for Crafting a High-Converting Law Firm Websites

Featured, Frequently Asked Questions, Law Marketing, Sponsored Post / September 10, 2024

Rajesh Bhimani, CEO of Skynet Technologies The legal market is increasingly competitive nowadays and a subpar website can significantly hinder your ability to attract new clients. Potential clients often form their first impression of your law firm based on their online experience. A polished, professional, and impactful website can single-handedly create a positive first impression

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The Lawyer’s Guide to Peer Review: Demystifying the Martindale-Hubbell Rating System

Frequently Asked Questions, Law Marketing, Press Releases / August 29, 2024

Martindale-Hubbell Rating In the competitive legal landscape, reputation is paramount. For lawyers and law firms, establishing credibility and trust is essential for attracting clients and building a successful practice. A helpful guide on legal directories can be a great starting point, as these platforms often feature lawyer ratings and reviews. Martindale-Hubbell has been a long-standing

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