Law Marketing

Major Law Firm Marketer Acquired By Large Marketer

Featured, Law Marketing, Press Releases /
Jason hennessy law marketing on lawfuel

Personal Injury Law Firm Marketing Specialist SellsThe competitive and specialized law marketing industry has seen one of the major plays, LA-based Hennessey Digital, sold to Seattle-based marketing firm Herringbone Digital, a major marketed backed by Dallas-based Trinity Hunt Partners.Hennessey Digital, a digital marketing firm in the San Fernando Valley focused on a law firm clientele, […]

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Law Firm Marketing Traffic Trap

Featured, Law Firms, Law Marketing /
law firm marketing

Remember when everyone said “content is king”? It appears that the king has been dethroned with the launch of AI Overviews and the onset of AI summaries.

Sarah Perez at TechCrunch just dropped some sobering numbers. Since Google launched AI Overviews in May 2024, nearly 69 percent of news searches end with zero clicks to actual websites. That’s up from 56 percent before AI summaries took over.

So if you search for “Supreme Court ruling on AI patents” Google’s AI gives you a neat summary right at the top.

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Law Firm Marketing – The 27 Invisible Places Where Clients Recommend Your Law Firm

Law Firms, Law Marketing, LawPreneur /
Secrets

From Behind The Shadows – The ‘Invisible’ Law Firm Marketing Secrets71 percent of new law firm relationships begin the same way:With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another.It’s All Organic, Casual and UncontrolledThese organic

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How LegalTech Firms Use Visual Content to Build Trust and Strengthen Brand Identity in 2025

Law Marketing, Press Releases, Sponsored Post /
Angus Sampson as Cisco, investigator in The Lincoln Lawyer”

In a digital-first legal environment, the way a company presents itself visually matters as much as the technology it builds. LegalTech firms in 2025 are navigating a saturated market where reputation, clarity, and confidence often begin with design. Before clients engage with a product or schedule a call, they encounter a brand — and that

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AI Just Passed the Bar – What Law Firms Must Know About Google’s New Search Era

Briefings, Law Firms, Law Marketing, Legal AI, Marketing /
Google ai

Law firm marketing has changed with new Google changes, creating a new AI factor in how lawyers should market their firms.
Law firms need to structure content for AI Overviews, focusing on long-tail, multi-intent search terms, semantic markup, and topical authority.
Success now requires clear, human-sounding content supported by schema, multimedia, and a recognizable brand presence across multiple platforms.

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How Can Lawyers Advertise on Social Media in 2025?

Law Firms, Law Marketing, Marketing, Press Releases /
social media and lawyers - should they mix?

Social Media Marketing for LawyersMilica Todorovic, digital marketing strategistIf you’re a lawyer wondering how to reach clients ethically and effectively in 2025, you’re not alone. Over the past ten years working with law firms of all sizes, I’ve seen social media go from an optional tool to a must-have part of any legal marketing strategy.

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Using Email to Build Authority in the Legal Industry – A Conversational Playbook for Modern Firms

Law Firms, Law Marketing, Press Releases /
Writing

Aaron Marquis, Contributing writerEvery few years a new social network barges into the spotlight promising to “disrupt” legal marketing, yet the inbox keeps out-billing them all. It’s private, searchable, and admissible in the court of public opinion. More important, email is where prospective clients reveal their unfiltered concerns at two in the morning. When you

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Tech Tips to Boost Your Personal Injury Law Firm’s Success

Law Marketing, Marketing, Power Briefs /
Personalinjurylaw

Law Firm Marketing and the Personal Injury Law FirmNorma Harris, LawFuel contributing writerThe legal industry is competitive and tough, especially when it comes to the personal injury sector. Client satisfaction is everything, and when you don’t use the right tools, you’re more likely to lose cases and lose touch with new and current clients. Technology

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How Law Firms Are Turning to Programmatic Advertising to Drive Client Growth in a Competitive Market

Law Marketing, Lawpreneur, Press Releases /
Lawfirm bannerad

Law Firm MarketingNorma Harris, LawFuel contributorProgrammatic advertising allows marketers to create tailored ads for their audience, making it a powerful tool to expand reach and build a solid customer base. Its winning combination of efficiency and effectiveness means it’s being increasingly taken up by law firms, who are making the most of programmatic advertising’s ability

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Judge Slays Dragon-Branded Lawyer’s Marketing Effort

Law Firms, Law Marketing, Lawyers /
Dragon logo

When Legal Branding Goes Too FarBen Thomson, LawFuel contributing editorIn a case that perfectly illustrates the clash between modern legal marketing and traditional courtroom decorum, a Michigan lawyer’s colorful dragon logo has been forcibly “slain” by an unimpressed federal magistrate judge.Jacob A. Perrone of “Dragon Lawyers PC” thought his purple dragon mascot dressed in a

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