Marketing

AI Just Passed the Bar – What Law Firms Must Know About Google’s New Search Era

Briefings, Law Firms, Law Marketing, Legal AI, Marketing /
Google ai

Law firm marketing has changed with new Google changes, creating a new AI factor in how lawyers should market their firms.
Law firms need to structure content for AI Overviews, focusing on long-tail, multi-intent search terms, semantic markup, and topical authority.
Success now requires clear, human-sounding content supported by schema, multimedia, and a recognizable brand presence across multiple platforms.

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How Can Lawyers Advertise on Social Media in 2025?

Law Firms, Law Marketing, Marketing, Press Releases /
social media and lawyers - should they mix?

Social Media Marketing for Lawyers Milica Todorovic, digital marketing strategist If you’re a lawyer wondering how to reach clients ethically and effectively in 2025, you’re not alone. Over the past ten years working with law firms of all sizes, I’ve seen social media go from an optional tool to a must-have part of any legal

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Tech Tips to Boost Your Personal Injury Law Firm’s Success

Law Marketing, Marketing, Power Briefs /
Personalinjurylaw

Law Firm Marketing and the Personal Injury Law Firm Norma Harris, LawFuel contributing writer The legal industry is competitive and tough, especially when it comes to the personal injury sector. Client satisfaction is everything, and when you don’t use the right tools, you’re more likely to lose cases and lose touch with new and current

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How Law Firms Can Use Generative AI to Enhance Social Media Marketing

Law Firms, Law Marketing, Marketing /
Ai socialmedia

Social Media Marketing For Lawyers Using Generative AI Kevin Vermeulen, social media marketing expert Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging especially when time and resources are limited.

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The SEO Battle for Mass Tort Cases: How to Outrank Competitors and Win More Leads

Law Marketing, Marketing, Press Releases, Sponsored Post /
Law firm seo1

SEO For Tort Lawyers Mass tort litigation is one of the most competitive areas of law, with firms vying for high-value cases that can generate significant settlements. Traditional advertising methods—billboards, TV spots, and direct mail—no longer provide the competitive edge they once did. The real battle for mass tort clients happens online, where potential claimants

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Personal Injury Law Firm Uses ‘Unreasonable Hospitality’ To Transform Client Expectations

Law Firms, Marketing, Press Releases /
Client service header

BURBANK, Calif., Feb. 13, 2025 /LawFuel – — Inspired by the book Unreasonable Hospitality, the Law Offices of Adrianos Facchetti is thrilled to announce a new initiative aimed at bringing warmth and genuine connection back to client service. This initiative, aptly named “Unreasonable Hospitality,” is all about creating extraordinary, heartfelt experiences for clients. Adrianos and his team have always

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How to Align Marketing and Business Development for Law Firms

Featured, Law Firms, Law Marketing, Marketing /
Business Development

Guy Alvarez, LawFuel expert contributor Guy Alvarez is Executive Vice President of strategy at Good2bSocial.com As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and

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Effective Marketing Approaches for Law Firms in 2025

Law Firms, Law Marketing, Marketing /
Law firm marketing lawfuel

Law Firm Marketing 2025 Source: Outreach Monks.com The legal industry is more competitive than ever. Many law firms offer similar services, making it hard to stand out. Clients today rely heavily on online searches before choosing a law firm. They compare reviews, check websites, and look for firms they can trust. Without strong marketing strategies,

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4 Proven Law Firm Content Creation Techniques to Win Clients Online

Featured, Law Marketing, Marketing, New Zealand /
Video marketing1

If you aren’t playing the game, you’re sitting on the sidelines watching. By Steve Fretzin  Not to sound too old, but when I was growing up there were only a few choices for digesting content. Since I wasn’t much of a reader, it came down to flipping through the five channels we had on our TV

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