For the third year in a row, Baker McKenzie has won the global law firm brand survey run by Acritas.So what is the firm doing to achieve its 'top law brand' branding success?The Acritas 2020 Global Elite Brand Index showed Baker McKenzie widening its margin over the two law firms providing the greatest competition: DLA Piper and Clifford Chance.The Acritas say … [Read more...]
The Definitive Guide to Local SEO For Lawyers
Contents About Local SEOOptimize your websiteClaim your online profileAdd local contentGet reviewsBuild citationsKey Google changesConclusion Local SEO is a key tool law firms should be using to generate more clients and Google My Business (GMB) is a key asset that lawyers can and should use to propel their firms up the search engine rankings … [Read more...]
Law Firm Branding – The Trend Continues With Seyfarth’s New Look
Christine Hansen - Law firm branding and image has always been a key towards law firms seeking to achieve top law firm marketing results, with Seyfarth Shaw being the latest of the Big US firms to undertake a revamp.Seyfarth is now branded simply as . . surprise, surprise . . Seyfarth and follows rebranding exercises by firms like Milbank. Mintz. Katten. Bartlit … [Read more...]
What Social Media Channels Law Firms Using . . (Hint: Facebook’s Not Top)
Facebook is losing out to other social media platforms for law firms, according to a new report.Consultancy Good2bSocial's annual report card, the Social Law Firm Index includes more firms than ever since commencing its reports in 2013, measuring social media reach, performance, engagement on both firm websites and social media platforms.DLA Piper came out on top for … [Read more...]
Are You a 2-Star or 5-Star Law Firm?
Colin Kennedy* The recent legal win by two Hawke's Bay lawyers Phillip Ross and Clifford Church who were defamed by Brian Hunter through his blog site is a stark warning about the vulnerability of lawyers' reputation online in these times when anybody can publish and be damned, but far more insidious and difficult to combat is Google's review ratings systems -- and the New … [Read more...]