Colin Kennedy* The recent legal win by two Hawke's Bay lawyers Phillip Ross and Clifford Church who were defamed by Brian Hunter through his blog site is a stark warning about the vulnerability of lawyers' reputation online in these times when anybody can publish and be damned, but far more insidious and difficult to combat is Google's review ratings systems -- and the New … [Read more...]
10 Simple Steps For Lawyers To Achieve Law Firm SEO Success . . And Top Blog Rankings
How To Write Google-Topping Blog Posts For Your Law Blog Dan Garner - Achieving top SEO rankings for your law firm can be tough - but there are key steps you can take to ensure your law firm SEO success and achieve top rankings. Writing the most esoteric, authoritative blog post in the world will help but it may not reach the top of Google when you're wanting to do so … [Read more...]
7 Best Practice Video Tips for Lawyers
The Key Steps To Creating An Engaging Video For Your Firm Nat McNeely* Video is arguably the most important marketing tool anyone can use to market their business - lawyers included. But what are the key factors that you need to keep in mind to make your video work effectively? Have a Concept Before you start making a video, it’s important to know what you want the … [Read more...]
4 Overlooked Growth Strategies For Law Firms
Proven, practical, and effective ways to increase organic growth in law firms Powered By LawFuel -JD Supra - In this era of accelerated change within the legal market, one thing remains constant: the lawyers and law firms that successfully maintain and grow client relationships organically over time are those that consistently provide, at a reasonable price, bona fide and … [Read more...]
5 Ways Law Firms Can Use Design Thinking To Boost Their Profile & Service Level
Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout each interaction with your firm. First you should define your goals so that you can ensure your website and messaging is in alignment with those goals. You should then monitor … [Read more...]