Baker + McKenzie Widens Branding Lead on Competitors Baker McKenzie has been named number one legal brand in the Asia Pacific region for the third consecutive year, according to the Acritas Asia Pacific Brand Index 2019. The Firm has also grown their lead at the top of the table significantly. Awareness and favourability growth in Hong Kong / China has … [Read more...]
Startup Legal Marketing: 6 Lessons Learned Running a Small Firm Marketing and BD Department
Hudson Cook - As the first and only solo marketer at your firm, you may be overwhelmed with the gargantuan tasks at hand – digital marketing, event planning, budgeting, and business development coaching, to name a few. The list is long, and it’s all on your plate at your table for one. How did the firm get it done before they decided to hire their first in-house marketing … [Read more...]
How Law Firms Can Modernize Their ‘Client Alerts’ To Differentiate Themselves (And Attract More Clients)
JD Supra - For decades, law firms big and small have been creating marketing content about changes in the law to clients and prospects as part of their marketing and business development strategy. These law firm branded pieces authored by lawyers are typically called “client alerts” or similar terminology such as “client insights” or “legal updates.” When firms first started … [Read more...]
Why Law Firms Are Rushing to Rebrand . . But What They May Be Missing
Karen Lake* Law firm rebranding has become an almost daily feature of law firm life - shorter, sharper names, new logos, reworked web sites - the whole gamut of 'branding' that has exercised the minds of both lawyers and their branding advisors increasingly. A recent article in Law.com pointed out what might appear obvious, or perhaps not, to some. Rebranding is not just … [Read more...]
8 Key Things Law Firms Need to Do ASAP
JDSupra - The Legal Marketing Association’s National Conference was held in Atlanta recently; over 1,500 professionals gathered to learn from industry experts, take pointers from key outside consultants and, most importantly, hear from clients. Several key themes continued to arise in conversations and presentations: Client service and experience is more critical … [Read more...]