Why Law Firms Are Rushing to Rebrand . . But What They May Be Missing
Karen Lake* Law firm rebranding has become an almost daily feature of law firm life – shorter, sharper names, new logos, reworked web sites – the whole gamut of ‘branding’ that has exercised the minds of both lawyers and their branding advisors increasingly. A recent article in Law.com pointed out what might appear obvious, or […]
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