Facebook remains a key tool for any business’s online social media strategy. The full power of the network is frequently missed by many, however, through some basic “Facebook neglects”.Many lawyers remain uncertain – even untrusting – of the network. They are unsure about how to use it, how frequently to use it and what should […]
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Gaston Kroub is a founding partner of Kroub, Silbersher & Kolmykov PLLC, an intellectual property litigation boutique. You can reach him at gkroub@kskiplaw.com. This column appeared in AbovetheLaw.Anyone reading this knows that law is a competitive industry. And it’s very hard to take business from an incumbent law firm, especially when law firms have been
Alright, you’re sick and tired of being told how to market your law practise. Fair enough, but when it comes to cheap and effective – AKA “Simple” – ways to market your practise you’d want to know, wouldn’t you?ABA Journal published ’50 Simple Ways You Can Market Your Practise’ that has some trite, but some
Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive.Marketing consultant Jonha Revesencio recently published 10 “surefire marketing” tips for law firms on the Huffington Post.Check
Chris Dreyer is an SEO expert and founder of Attorney Rankings, a specialist internet marketing agency assisting lawyers and other to achieve top rankings.Ranking your law firm website involves what appears to be an increasingly complex web of requirements, SEO consultants, software and knowledge that you may, or may not possess.And one of the ‘ranking
The recent media nightmare for Clifford Chance and their YouTube debacle has highlighted the need for law firms to take extra care over how they handle media, particularly social media.The need for firms to adopt a comprehensive and effective social media policy has never been greater. The dubious actions of disgruntled employees or malevolent behaviour
Robert Denney Associates Inc. provides strategic management and marketing counsel to law firms throughout the United States and part of Canada. This item is from LawPracticeAdvisor • 610-644-7020 • bob@robertdenney.com • www.robertdenney.com Most law firms, regardless of size, generally depend on a few rainmakers to generate new business. What many lawyers fail to realize, however, is that
Mega-law firm Skadden Arps remains the strongest law brand in the world, according to the latest brand survey undertaken by the Law Firm Brand Index survey run by Acritas.However, the margin between Skadden in the top spot and second place is narrowing, as Jones Day finishes 13 points further back, a 23 point gain on
Law Firm Branding Sees Skaddens Top Position Challenged Read More »
Attorney’s who need to market their practice online are always looking for the best results on a budget. Just like bigger law firms that have more pedigree, some law firms have a habit of trusting the biggest law firm marketing companies without analyzing their results and methods. As you’re about to learn, that might not
Findlaw & SEO Practices for Lawyers: The Good, The Bad and the Ugly Read More »
Law firm marketing online is becoming more essential for lawyers and now the UK is measuring the effectiveness of law firm social media marketing with content marketing company Passle saying Irwin Mitchell is the most active firm publishing articles and blogs online. The Lawyer reports that research carried out by content marketing platform Passle said
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