LawFuel has written about the major changes Google is making to its search rankings and the effect it may – or will – have on many law firm websites. But Real Lawyers Have Blogs publisher Kevin O’Keefe, who refers to the colourfully labelled “Mobilegeddon” and considers that lawyers and their business clients are not ready […]
Will “Mobilegeddon” Crush Small Firms and Businesses? Read More »
Many law firms and others will doubtless get caught by Google’s latest updates, coming on April 21. But there are some quick checks you should make now to avoid the penalty. The updates, the largest since the Panda update, will be much more mobile-focused and penalize sites that fail to make themselves readily usable on
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Law firm marketing involves a wide variety of online and offline activities but – these days – its mainly online and its mainly about generating traffic. But is that endless pursuit of more traffic to your law firm site the way forward? LexBlog’s Cara McDonald has written in a piece on AbovetheLaw about online marketing and
Why Lawyers Should Stop Driving Website Traffic? Huh? Read More »
Reed Smith – by Dominique H. Pietz. A Pennsylvania judge in the Northampton County Court of Common Pleas ruled that the defendant blogger was not liable for anonymous posts in the “comments” section of his website, despite his active moderation of these posts. In Mezzacappa v. O’Hare (Docket No. C-48-CV-2014-4521), the plaintiff, a candidate for
Are Bloggers Liable From Lawsuits for Anonymous Comments? Read More »
Facebook remains a key tool for any business’s online social media strategy. The full power of the network is frequently missed by many, however, through some basic “Facebook neglects”. Many lawyers remain uncertain – even untrusting – of the network. They are unsure about how to use it, how frequently to use it and what
8 Easy Ways To Increase Your Law Firm’s Facebook Engagement Read More »
Gaston Kroub is a founding partner of Kroub, Silbersher & Kolmykov PLLC, an intellectual property litigation boutique. You can reach him at gkroub@kskiplaw.com. This column appeared in AbovetheLaw. Anyone reading this knows that law is a competitive industry. And it’s very hard to take business from an incumbent law firm, especially when law firms have
Alright, you’re sick and tired of being told how to market your law practise. Fair enough, but when it comes to cheap and effective – AKA “Simple” – ways to market your practise you’d want to know, wouldn’t you? ABA Journal published ’50 Simple Ways You Can Market Your Practise’ that has some trite, but
Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive. Marketing consultant Jonha Revesencio recently published 10 “surefire marketing” tips for law firms on the Huffington
Chris Dreyer is an SEO expert and founder of Attorney Rankings, a specialist internet marketing agency assisting lawyers and other to achieve top rankings. Ranking your law firm website involves what appears to be an increasingly complex web of requirements, SEO consultants, software and knowledge that you may, or may not possess. And one of
The recent media nightmare for Clifford Chance and their YouTube debacle has highlighted the need for law firms to take extra care over how they handle media, particularly social media. The need for firms to adopt a comprehensive and effective social media policy has never been greater. The dubious actions of disgruntled employees or malevolent
