London, November 22, 2004 – Baker & McKenzie introduced today Bo…

London, November 22, 2004 – Baker & McKenzie introduced today BorderResponse, a fixed fee pre-litigation IP rights enforcement service to help the Firm’s IP clients organize, control and plan their legal spending on anti-counterfeiting campaigns.

“Through BorderResponse, our clients will not only benefit from better budget planning and cost control, they will also have access to localized advice, our relationships with investigators and enforcement authorities across most major jurisdictions, and coordination of anti-counterfeiting services through a single point of contact,” explains Paul Rawlinson, Chair of Baker & McKenzie’s Global Intellectual Property Practice Group. “It’s an effective and convenient tool for the client’s peace of mind.”

BorderResponse features include:

– Customs recordation in all participating countries for a fixed fee

– Preparing and sending cease-and-desist letter

– Dealing with initial responses from the adverse party to reach a settlement

– Internet infringement cases

– 24 hour response service from our offices in over 50 major jurisdictions

– For certain clients, access to Global IP Manager, a secure online database where all client infringement actions are stored and viewed

– An option to subscribe to Borderwatch at a preferred subscription rate. Borderwatch is an online customs information tool, which provides practical advice and guidance on IPR protection through customs in more than 50 countries.

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