Weinstein Trial Sees Explosion of #MeToo Hashtag Use, Including Law Firm Application

The Harvey Weinstein rape trial has created a major spike in the #MeToo hashtag, already closely associated with the disgraced movie mogul, but has also created some legal issues for those seeking to cash in on the hashtag. “It speaks to the staying power and longevity of #MeToo,” said Kellan Terry of research firm Brandwatch who report that the hastag has been seen 42 billion times across social media and news sites. While Weinstein busily defends himself from sexually assaulting two women, the hastag's commercial use has continued to develop. Although the activist Tarana Burke began using the phrase “Me Too” online in 2006 with the intention of raising awareness about sexual assault, the hashtag went viral after the Weinstein allegations were first reported in October 2017 when actress Alyssa Milano wrote on Twitter on Oct. 15, 2017: “If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet.” The virality of the hashtag then exploded, but it has been the commercial use of the tag that continues to explode. Procter & Gamble Gillette male products launched #TheBestMenCanBe ad a year ago that combined mentions of #MeToo with an anti-bullying message and images of well-groomed men. But there have been plenty of others, including a winemaker, cosmetics company and law firm among the businesses that have applied for a #MeToo trademark. The Virginia law firm ExcellLaw, which regards itself as a 'reformist' law firm, has applied to trademark the term. Some businesses were using the phrase prior to Milano’s viral tweet but it has only increased with the continued use of the hashtag. Me Too Shoes was founded in 1996. President Adam Tucker said customers have urged the company to keep its name, and after #MeToo took off, it began donating a portion of sales to an anti-violence charity. Derek Nelson, 22, of New York, was developing his MeToo social networking app for college students when the Weinstein allegations gave the name new meaning. He said it has not exactly been a boon. Some students seem surprised to learn of a movement by the same name and will ask if he’s heard of it. “I’m like, ‘Where have you been?’” said Nelson. Read About Harvey Weinstein's 'Anti MeToo' Lady Lawyer Latest Law Firm News MoFo Chair Val Dahiya on ‘How I Made Chair’ Val Dahiya was profiled in ALM’s article, “How I Made Practice Group Chair: ‘Building a Culture of Excellence, Curiosity and… Read more : MoFo Chair Val Dahiya on ‘How I Made Chair’ Anna Adams Named Solicitor-General: The Lawyer Who’s Seen It All Gets the Top Job From Yale to the Auckland High Court, from Crown prosecutor to PHARMAC board member, Anna Adams has spent nearly three… Read more : Anna Adams Named Solicitor-General: The Lawyer Who’s Seen It All Gets the Top Job When the System Looks Broken, Young Clients Stop Playing By Its Rules A new term has entered the financial lexicon — and lawyers advising younger clients would do well to understand it.“Financial… Read more : When the System Looks Broken, Young Clients Stop Playing By Its Rules Former Linklaters Investigations and Corporate Crime Specialist Joins Foot Anstey National law firm Foot Anstey appoints former Linklaters lawyer to its investigations and corporate crime practice 10th March 2026 – Foot Anstey has appointed… Read more : Former Linklaters Investigations and Corporate Crime Specialist Joins Foot Anstey Trustpilot Appoint 20 Year Legal Veteran As Group General Counsel Shazadi Stinon joins Trustpilot after building more than 20 years of legal experience, most recently as Group General Counsel and… Read more : Trustpilot Appoint 20 Year Legal Veteran As Group General Counsel London Law Move Sees Yet Another Raid on Lathams by Sidley Austin Fresh from its raid on Latham & Watkins Sidley Austin has returned for more with the recruitment of Jeremy Trinder… Read more : London Law Move Sees Yet Another Raid on Lathams by Sidley Austin Sullivan & Cromwell Continues It London Law Raids Sullivan & Cromwell has decided that if you’re going to build a London private capital machine, you may as well… Read more : Sullivan & Cromwell Continues It London Law Raids Introducing Allens’ New Managing Partner Marc Moken is the new Managing Partner at Allens. He currently heads Allens’ Funds, Superannuation and Financial Services Practice and… Read more : Introducing Allens’ New Managing Partner City Lawyers Meet the AI Gold Rush Mirage Looking for a fail-fast career pivot? Legal AI startups are dangling six-figure cheques and juicy equity like forbidden fruit to… Read more : City Lawyers Meet the AI Gold Rush Mirage

Weinstein Trial Sees Explosion of #MeToo Hashtag Use, Including Law Firm Application

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