Christine Hansen - Law firm branding and image has always been a key towards law firms seeking to achieve top law firm marketing results, with Seyfarth Shaw being the latest of the Big US firms to undertake a revamp. Seyfarth is now branded simply as . . surprise, surprise . . Seyfarth and follows rebranding exercises by firms like Milbank. Mintz. Katten. Bartlit … [Read more...]
What Social Media Channels Law Firms Using . . (Hint: Facebook’s Not Top)
Facebook is losing out to other social media platforms for law firms, according to a new report. Consultancy Good2bSocial's annual report card, the Social Law Firm Index includes more firms than ever since commencing its reports in 2013, measuring social media reach, performance, engagement on both firm websites and social media platforms. DLA Piper came out on top for … [Read more...]
Are You a 2-Star or 5-Star Law Firm?
Colin Kennedy* The recent legal win by two Hawke's Bay lawyers Phillip Ross and Clifford Church who were defamed by Brian Hunter through his blog site is a stark warning about the vulnerability of lawyers' reputation online in these times when anybody can publish and be damned, but far more insidious and difficult to combat is Google's review ratings systems -- and the New … [Read more...]
10 Simple Steps For Lawyers To Achieve Law Firm SEO Success . . And Top Blog Rankings
How To Write Google-Topping Blog Posts For Your Law Blog Dan Garner - Achieving top SEO rankings for your law firm can be tough - but there are key steps you can take to ensure your law firm SEO success and achieve top rankings. Writing the most esoteric, authoritative blog post in the world will help but it may not reach the top of Google when you're wanting to do so … [Read more...]
7 Best Practice Video Tips for Lawyers
The Key Steps To Creating An Engaging Video For Your Firm Nat McNeely* Video is arguably the most important marketing tool anyone can use to market their business - lawyers included. But what are the key factors that you need to keep in mind to make your video work effectively? Have a Concept Before you start making a video, it’s important to know what you want the … [Read more...]