Law Marketing

Building Authority: Using Social Media to Boost The Reputation of Your Business

Featured, Law Marketing /

Ben Shepardson* Being a business owner is never easy. Whether you’re a law firm, a startup or a small business, you’ve got the unenviable task of standing out from a sea of competitors, and that means building a reputation for yourself. Yet a smaller business doesn’t always have the resources of more well-established ones. This […]

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Why ‘Disruption’ Is Not Confined to Legaltech Software Companies – How Law Firm Rainmakers are Like Startups

Briefings, Law Firms, Law Marketing /

Dorsey & Whitney –  The legal world is abuzz with talk of disruption from various “legaltech” software companies, but disruption actually happens all the time in law firms (both big and small).  New problems crop up, requiring new expertise.  New attorneys start doing deals or litigating cases, bringing different experience and different problems to solve.  The

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3 Ways to Use LinkedIn Sales Navigator For Smart Business Intelligence

Briefings, Law Marketing /

Samantha McKenna* When a potential client publicly announces what exactly is keeping her up at night, you can be confident that she is in a position to pay attention to your advice on the very issues that are troubling her. And when that happens, your business development gains focus: you now know what to say and to whom,

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Using LinkedIn for Lawyers – A New Client Cash Cow

Briefings, Law Marketing /

Using LinkedIn as a marketing tool for lawyers has increasingly become something of a no-brainer.  The ability to harness the power of the massive network, which is specifically designed for professionals and others to “network”, means that there is a receptive audience for quality leads and content. LinkedIn executive Samantha McKenna recent published a piece

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3 Ways Lawyers Can Build Their Brand & Authority* (Plus a Bonus Tip)

Briefings, Featured, Law Firms, Law Marketing /
law firm rebranding

First published in JDSupra In his classic book, Influence, psychologist Robert Cialdini identifies “authority” as one of the primary principles of persuasion. From a police officer in uniform, to a doctor in a lab coat, to a professor at a lectern, Cialdini explains that we tend to listen to and respect those who possess the titles

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What Lawyers Should – And Should NOT Do – When Emailing Clients

Law Marketing /

The email issue – too many, too little time – is one that preoccupies everyone, particularly clients. An article from Laura Meherg from The Wicker Park Group provides some keys to lawyers seeking to use email effectively, but without creating a nuisance for their clients. The information came from a survey from clients as to

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Why Lawyers Need to Improve Their Social & Digital Content

Briefings, Briefings, Law Marketing /
content marketing for lawyers

Greentarget – For nearly a decade, the State of Digital & Content Marketing Survey has focused on the information consumption attitudes, behaviors and tendencies of in-house counsel, paired with practical guidance for law firms who continually compete for greater share of voice among this audience. To help firm marketers in that effort, in an era

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