Dorsey & Whitney – The legal world is abuzz with talk of disruption from various “legaltech” software companies, but disruption actually happens all the time in law firms (both big and small). New problems crop up, requiring new expertise. New attorneys start doing deals or litigating cases, bringing different experience and different problems to solve. The practice […]
Samantha McKenna* When a potential client publicly announces what exactly is keeping her up at night, you can be confident that she is in a position to pay attention to your advice on the very issues that are troubling her. And when that happens, your business development gains focus: you now know what to say and to whom,
3 Ways to Use LinkedIn Sales Navigator For Smart Business Intelligence Read More »
Get reviewsRobert Tindula* When running a law firm, it can be difficult to know where to focus your time and energy. Especially in the realm of marketing and client acquisition, you want to get the most out of every dollar you spend. Fortunately, there are several low-cost options that can jump start your company’s SEO
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Using LinkedIn as a marketing tool for lawyers has increasingly become something of a no-brainer. The ability to harness the power of the massive network, which is specifically designed for professionals and others to “network”, means that there is a receptive audience for quality leads and content.LinkedIn executive Samantha McKenna recent published a piece on
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Strange Law FirmOne question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one thing most lawyers and law firms do not spend any time
First published in JDSupraIn his classic book, Influence, psychologist Robert Cialdini identifies “authority” as one of the primary principles of persuasion. From a police officer in uniform, to a doctor in a lab coat, to a professor at a lectern, Cialdini explains that we tend to listen to and respect those who possess the titles and
3 Ways Lawyers Can Build Their Brand & Authority* (Plus a Bonus Tip) Read More »
The email issue – too many, too little time – is one that preoccupies everyone, particularly clients.An article from Laura Meherg from The Wicker Park Group provides some keys to lawyers seeking to use email effectively, but without creating a nuisance for their clients. The information came from a survey from clients as to how
What Lawyers Should – And Should NOT Do – When Emailing Clients Read More »
Karin Conroy*Website design styles change so often, it is difficult to keep up with the trends and new technology. There are a few new trends that have begun playing a major role in law firm websites that we expect to continue to see in law firms that are looking to set themselves apart and present
5 Trends in Law Firm Web Design That Every Lawyer Should Know Read More »
Greentarget –For nearly a decade, the State of Digital & Content Marketing Survey has focused on the information consumption attitudes, behaviors and tendencies of in-house counsel, paired with practical guidance for law firms who continually compete for greater share of voice among this audience.To help firm marketers in that effort, in an era when content
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[vc_row][vc_column][vc_column_text]Chris Dreyer* – Ranking your law firm website with back links or otherwise involves what appears to be an increasingly complex web of requirements, SEO consultants, software and knowledge that you may, or may not possess.The number one ranking factor for web pages in search is links. Link building remains one of the more challenging
8 Ways For Lawyers To Get High-Quality Backlinks (From A Top Law SEO Expert) Read More »
