Blogging is the key to law firm marketing success according to many experts, including Lee Frederiksen, the managing partner of Hinge Marketing, who believes it is the one . . single . . success factor for business development.Law marketing guru Larry Bodine has written about six ways law firms can improve their blogging and marketing […]
6 Ways for Law Firms to Get New Business by Blogging Read More »
Patrick Lamb is a founding member of Valorem Law Group, a litigation firm representing business interests. Valorem helps clients solve their business disputes and cope with pressures to reduce legal spend using nontraditional approaches, including use of nonhourly fee structures, coordination with LPOs or contract lawyers, joint-venturing with other firms and implementation of project management
Would Lawyers Ever Provide “Satisfaction Guaranteed” Deals? Read More »
Getting free publicity is always good – so long as the publicity is good. At least that’s the way it should be for law firms because bad publicity for a law firm is not, as the adage goes, “good publicity”.But getting positive publicity is something that can achieve wonders for your business and a recent
“Breaking Bad” was good for lawyers – at least for lawyer marketing. How can any series with a character like Saul (“Better Call Saul”) Goodman be anything other than one that inpires or repels lawyers as to how or why they should market themselves. The spin-off series from “Breaking Bad”, this week’s Emmy-winning drama, is
Why “Breaking Bad’s” Call for Saul Helps Lawyers More Than They Realize Read More »
We report and write a lot about law firm marketing here at LawFuel (see here, for instance) and so when Forbes magazine carried their nterview with former White House aide John Corcoran about how he grew his law firm, as well as how he developed his online business site for small businesses, we were all
How One Lawyer Grew His Law Firm Blogging . . And More Read More »
By John Bowie* – Blogging for lawyers has been a big deal for some time, but many are doing it the wrong way, making mistakes that will not help lawyers gain more clients: a goal that any law firm blogger has firmly in mind.Question: What to do?Here are some key tips on how to attract
Simple Steps Lawyers Can Use To Get New Clients By Blogging Correctly Read More »
How does a law firm gain business online? People are increasingly using social media, not law directories, business cards and law firm web pages to find them. They come from Twitter and Facebook, LinkedIn and Google+.What’s a poor law firm to do to attract online attention? LexBlog publisher Kevin O’Keefe works with lawyers to encourage
The Tricky Business of Law Firms Attracting Online Attention Read More »
Facebook for lawyers is fine and dandy, unless you do what one US lawyer has done and tell your client’s husband that you have him “in your sights” in a message laced with profanity. Nah, not good. The Facebook message from 41 year old Jim Hanson of Fort Wayne, Indiana resulted in charges from prosecutors
Facebook Lawyer to Opponent: “You Pissed Off The Wrong Attorney” Read More »
The media landscape has changed for lawyers, along with everyone else. The newly released Greenmarket survey on content marketing provides some interesting insights into how content marketing has changed. Business development advisor and writer Larry Bodine wrote about the survey and its importance for LawFuel. Business clients are using technology to find more information — all
Reaching In-House Counsel with Corporate Journalism and LinkedIn Read More »
You know all the cringe-making (and some totally amazing) television advertisements for lawyers – the “Better Call Saul”-style screaming ad. Well YouTube has given them a further life and has focused the attention of many lawyers upon the value of this dynamic and powerful marketing tool.Social media and lawyers are a combo made in hell
“Better Call Saul” . . And How Lawyers Can Use YouTube to Market Read More »
