By Lawfuel editors – Google+ for lawyers is important. Indeed it’s vital and has been the social media network that snuck right up, powered by Daddy Google in a manner that will ensure it succeeds totally (after an initial slip-up by Google in the social media stakes). Google+ is a social site that you have […]
Using Google Plus For Lawyers – Key Tips To Get Ahead of the Pack Read More »
San Francisco, CA March 18, 2014 – When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group. To
Law Marketing – Custom Legal Marketing Focus Group Read More »
Law firm branding has become a more important issue for law firms in a post-recession environment. But according to one branding agency, law firm branding is in regression. Why? Because for some reason brand awareness and related issues are dropping along with the quality and quantity of law firm branding. Greenfield Belser decided to poll
The Big Law Firm Branding Problem (4 of them, actually) Read More »
It’s happened again. Skadden Arps are regarded as having the strongest brand in the survey of US law firm brands made by research outfit Acritas, who measure brands and have said Skadden Arps Slate Meagher & Flom is first. It is the third year in a row for Skaddens to take the title. American Lawyer
So Whose The Best Law Firm Brand? Skaddens, of course Read More »
A lawyer who bought keywords for other law firms, as well as lawyers and judges, has found himself in trouble for his online advertising campaign. The lawyer, David Turlington, bought the keywords after a ruling made in North Carolina in 2012, which deemed his law marketing campaign to be a violation of the State’s ethical
Law Firm Keywords’ Purchase Lands Lawyer in Trouble for Online Law Marketing Read More »
We all know that the way law firms are working is changing – but now the head of a weight-loss company has set up a law firm (as a non-lawyer) to offer legal services with “a business advisory component”. It’s called Tandem Legal Group and the former Medifast co-founder is Mike McDevitt, who has set
The “Anti-Law Culture” Law Firm Headed by a Non-Lawyer. Huh? Read More »
Marketing a law firm has traditionally relied – to a large extent anyway – upon the legal accomplishments of the law practise. But that’s not the way you need to approach the development of a good law firm marketing strategy. Micah Solomon is an author, entrepreneur and speaker who consults on customer service issues, among
Lawyers Relying on Results Need a Reality Check on Client Service Read More »
The issue of viral marketing and the whole concept of “virality” is something that intrigues internet marketers deperate to have viral content that will, presumably, turn to floods of cash, rivers of gold and a niagra of wealth. perhaps. But for lawyers seeking to market their law practices via the Net and by using good
How To Use a University Professor’s Research To Send Your Law Blog Viral Read More »
Facebook has become an all-consuming social media powerhouse and no lawyer can afford to ignore its power and impact. Providing over eight per cent of all internet traffic it’s hardly a social media site any marketer can ignore. A number of key words and the manner in which posts are made will help hugely in
Facebook for Lawyers – How to Post for Maximum Effect Read More »
LawFuel’s blog has a new post about 10 ways law firms can boost their online profile using social media So how can you best embrace it? How can a law firm use social media to market their practice effectively? [wp_ad_camp_1] Sending tweets and Facebook messages may seem both time-wasting and even irritating, the reality is
Social Media and the Law Firm – Easy Ways to Boost Your Firm’s Online Profile Read More »
