A lawyer who bought keywords for other law firms, as well as lawyers and judges, has found himself in trouble for his online advertising campaign. The lawyer, David Turlington, bought the keywords after a ruling made in North Carolina in 2012, which deemed his law marketing campaign to be a violation of the State’s ethical […]
Law Firm Keywords’ Purchase Lands Lawyer in Trouble for Online Law Marketing Read More »
We all know that the way law firms are working is changing – but now the head of a weight-loss company has set up a law firm (as a non-lawyer) to offer legal services with “a business advisory component”. It’s called Tandem Legal Group and the former Medifast co-founder is Mike McDevitt, who has set
The “Anti-Law Culture” Law Firm Headed by a Non-Lawyer. Huh? Read More »
Marketing a law firm has traditionally relied – to a large extent anyway – upon the legal accomplishments of the law practise. But that’s not the way you need to approach the development of a good law firm marketing strategy. Micah Solomon is an author, entrepreneur and speaker who consults on customer service issues, among
Lawyers Relying on Results Need a Reality Check on Client Service Read More »
The issue of viral marketing and the whole concept of “virality” is something that intrigues internet marketers deperate to have viral content that will, presumably, turn to floods of cash, rivers of gold and a niagra of wealth. perhaps. But for lawyers seeking to market their law practices via the Net and by using good
How To Use a University Professor’s Research To Send Your Law Blog Viral Read More »
Facebook has become an all-consuming social media powerhouse and no lawyer can afford to ignore its power and impact. Providing over eight per cent of all internet traffic it’s hardly a social media site any marketer can ignore. A number of key words and the manner in which posts are made will help hugely in
Facebook for Lawyers – How to Post for Maximum Effect Read More »
LawFuel’s blog has a new post about 10 ways law firms can boost their online profile using social media So how can you best embrace it? How can a law firm use social media to market their practice effectively? [wp_ad_camp_1] Sending tweets and Facebook messages may seem both time-wasting and even irritating, the reality is
Social Media and the Law Firm – Easy Ways to Boost Your Firm’s Online Profile Read More »
Much debate has occurred regarding the efficacy of the humble press release – the standby of so many in the public relations and media business for so long. Some are calling the release a dead duck but others are not so sure. And for lawyers, the press release business is in fact alive and well.
Are Press Releases Dead, or Not? Not For Law Marketing Read More »
Ranking your law firm website is important, but with so many changes occurring with Google, which ‘ranking factors’ remain important? Well, thanks to a correlation study undertaken by SEOMoz, we now know. Our LawFuel Blog reports that Number one is still links. They have been attacked and maligned by many who regard them as failing
Law Firm Rankings – How Do You Approach Ranking in 2013? Read More »
Law firm blogs are an increasingly important marketing tool, but one, simple thing can trip up a successful blog – who authors it. In a post from Real Lawyers Have Blogs, Kevin O’Keefe looks at the issue, which is reported in the LawFuel blog post here. He provided seven good reasons why the individuals should
The online reviews for law firms have been of growing importance, but so too is the credibility of those websites who carry them. Now Yelp have gotten tough with businesses posting fake reviews and is suing a small San Diego bankruptcy law firm alleging that it had false reviews on its site. The suit, filed
Bankruptcy Law Firm Sued by Yelp for Allegedly False Reviews Read More »
