Law firm marketing is an ongoing battle, but the battle for the law marketplace has become harder as inhouse law departments do their comparison shopping for legal work.Attorney at Law’s Elizabeth Lampert, who runs Elizabeth Lampert PR, along with Nigel Savage of Savage Communications, both of which assist law firms with their directory and research-based […]
Tips for Lawyers on Making The Cut on Law Rankings Read More »
Part 1 – Guest Blogging RulesBy LawFuel publisher John Bowie – Content marketing and blog posting are two of the ‘big names’ in online marketing these days, but Google has recently sounded some warning bells about how content should be used, which has seen the popular content-generating cornerstone of SEO – guest blogging – take
Looking at refreshing your online law firm marketing? Need some ideas as to what’s best?According to Consultwebs’ consultant, Victoria Wilson, the following are five steps you might consider taking to provide a refreshed image for your law firm website.Let’s see what Ms Wilson recommends:Post Newsworthy Content.While you could report on every event that occurs in
Five Ideas To Help Freshen Up Your Law Firm Marketing Online Read More »
How should law firms be interacting with clients properly? Among the trends towards better law firm marketing and interaction and lawyers who are setting up cafes, movable walls and more glass, according to the latest in law firm design trends.A global architecture and design firm expert, Bert Oliva, principal at Gensler, has a division devoted
Better Law Firm Design Means Better Law Firm Marketing Read More »
Saatchis’ chief honcho and marketing expert Kevin Roberts is someone you might well listen to when it comes to marketing – and lawyers especially are those who would want to hear about ‘peak performance for your law firm’. Right?So when Roberts blogs about someone who actually wrote a blog about a peak performing law firm
10 Ways To Achieve a Peak Performing Law Firm – Recommended by the Saatchis Chief Read More »
By Lawfuel editors – Google+ for lawyers is important. Indeed it’s vital and has been the social media network that snuck right up, powered by Daddy Google in a manner that will ensure it succeeds totally (after an initial slip-up by Google in the social media stakes).Google+ is a social site that you have to
Using Google Plus For Lawyers – Key Tips To Get Ahead of the Pack Read More »
San Francisco, CA March 18, 2014 – When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group.To qualify,
Law Marketing – Custom Legal Marketing Focus Group Read More »
Law firm branding has become a more important issue for law firms in a post-recession environment. But according to one branding agency, law firm branding is in regression.Why?Because for some reason brand awareness and related issues are dropping along with the quality and quantity of law firm branding.Greenfield Belser decided to poll law firm CEOs
The Big Law Firm Branding Problem (4 of them, actually) Read More »
It’s happened again. Skadden Arps are regarded as having the strongest brand in the survey of US law firm brands made by research outfit Acritas, who measure brands and have said Skadden Arps Slate Meagher & Flom is first.It is the third year in a row for Skaddens to take the title. American Lawyer report that
So Whose The Best Law Firm Brand? Skaddens, of course Read More »
A lawyer who bought keywords for other law firms, as well as lawyers and judges, has found himself in trouble for his online advertising campaign.The lawyer, David Turlington, bought the keywords after a ruling made in North Carolina in 2012, which deemed his law marketing campaign to be a violation of the State’s ethical rules.Keyword
Law Firm Keywords’ Purchase Lands Lawyer in Trouble for Online Law Marketing Read More »
