Powering Lawyers
Powering Lawyers
Christine Hansen – “Refreshing” a law firm brand is always a fraught task, but as the legal market becomes more tech-focused and competitive, the need to show you are ahead of the game is something that remains key to successful projection of a brand image. We wrote about the major law firms that have rebranded […] More
Karin Conroy* A logo serves as a visual representation of your brand, and an opportunity for you to make an impression on people seeing that logo for the first time. A strong logo will reflect your law firm’s personality and the quality of your work. It should be simple, yet also professional. No matter how […] More
Attorney, Female Founder & Blogger Rachel Rodgers Karin Conroy* Many female founders in the law industry face unique challenges that result in a refined ability to manage their time and effectively build their own firm. Throughout their career, they have learned that there is great value in learning the effective measures of juggling a career […] More
Ranking high in Google shouldn’t be the only goal for a law firm. Consider using the concepts of design thinking in your goals so that your client’s experience is thoughtfully streamlined throughout each interaction with your firm. First you should define your goals so that you can ensure your website and messaging is in alignment […] More
Karin Conroy* Website design styles change so often, it is difficult to keep up with the trends and new technology. There are a few new trends that have begun playing a major role in law firm websites that we expect to continue to see in law firms that are looking to set themselves apart and […] More
