COSTA MESA, Calif.–Aug. 13, 2005- LAWFUEL – The Law News Network -B…

COSTA MESA, Calif.–Aug. 13, 2005- LAWFUEL – The Law News Network -Bradley D. Blanche, a highly regarded intellectual property counselor, has joined the international law firm of Greenberg Traurig LLP as Of Counsel in the expanding Intellectual Property practice group of its Orange County office. Blanche brings to the firm broad technical proficiency with over 10 years of experience in counseling clients in all aspects of patent and trademark matters.

Blanche’s extensive background in intellectual property law makes him an important addition to Greenberg Traurig. In addition to strategic counseling on intellectual property portfolio development and protection, he has extensive experience in the areas of patent and trademark preparation and prosecution, validity and infringement opinion drafting, licensing and litigation. His clients have included corporations and individuals involved in a variety of technologies including semiconductors, computer software, computer networking, microprocessors, wireless communications, optics, discharge lamps, medical devices and mechanical arts.

“Brad’s broad experience in all aspects of IP counseling and litigation, combined with his strong technical background, positions us to provide superior results to our clients, especially our high-tech clients,” said Gordon Schaller, managing shareholder of Greenberg Traurig Orange County. “Brad will prove to be an invaluable resource for our highly regarded intellectual property practice group.”

Blanche was formerly Of Counsel in the Litigation Department at Paul, Hastings, Janofsky & Walker LLP, where he represented clients in high-stakes patent and trademark litigation in addition to counseling clients on ways to build strategic patent portfolios that protect their core technology. Greenberg Traurig Orange County’s growing IP practice was also recently joined by Franklin D. Ubell, also formerly at Paul, Hastings, Janofsky & Walker.

Among the clients he has represented are Dell, Huawei-3Com Technologies Co., Matsushita Electric Industrial Co. (Panasonic), Ushio America Inc., Unisys, and Linksys Group. Blanche’s service as in-house patent counsel for Conexant Systems Inc. further broadened his legal perspective.

Blanche has developed considerable knowledge with respect to litigation of patents asserted to cover various industry standards such as IEEE computer networking standards.

Capitalizing on his extensive experience, Blanche traveled to China to advise companies on various aspects of U.S. intellectual property law. Having recently completed the tour, where he stayed primarily in Beijing and Hang Zhou, Blanche proved his capacity to counsel across geographic boundaries and is a strong addition to Greenberg Traurig’s international operations.

Blanche earned his J.D. from George Washington National Law Center in Washington, D.C., with an emphasis on intellectual property law. While attending law school, Blanche became a registered patent agent and worked for an IP boutique where he was trained in all aspects of patent prosecution. He holds an undergraduate degree in electrical engineering from the University of Maryland.

About Greenberg Traurig LLP

Greenberg Traurig LLP is an international, full-service law firm with approximately 1,400 attorneys and governmental professionals in 31 locations in the United States, Europe and Asia, including strategic alliances. The firm is eighth on The National Law Journal’s NLJ 250 listing of the largest law firms in the U.S. and ninth among The American Lawyer’s Am Law 100, based on number of lawyers.

Greenberg Traurig locations and strategic alliances: Albany, NY; Amsterdam, The Netherlands; Atlanta, GA; Boca Raton, FL; Boston, MA; Brussels, Belgium(a); Chicago, IL; Dallas, TX; Denver, CO; Fort Lauderdale, FL; Houston, TX; Las Vegas, NV; London, England(a); Los Angeles, CA; Miami, FL; Milan, Italy(a); Morristown, NJ; New York, NY; Orange County, CA; Orlando, FL; Philadelphia, PA; Phoenix, AZ; Rome, Italy(a); Silicon Valley, CA; Tallahassee, FL; Tokyo, Japan(a), Tysons Corner, VA; Washington, D.C.; West Palm Beach, FL; Wilmington, DE; and Zurich, Switzerland. For additional information, please visit the firm’s Web site at

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