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LONDON, UNITED KINGDOM, Dec. 29, 2010 – has always tracked the academic writing market and taken note of customer responses to changes in the way we do business. This year, the tools available have taken a quantum leap forward. We respond with improvement to the mass of data that we can mine from all our sources.’s customer service orientation means that we focus most closely on the feedback our customers give us. Our clients have opportunities at every stage to send us comments or concerns with any aspect of our operations. After delivery, customers can fill out an evaluation form rating all elements of their service experience. writers can see their aggregated personal data any time they choose. takes all this valuable feedback very seriously. Any specific suggestions or requests become fodder for regular departmental meetings and brainstorming sessions. As a result, we frequently make improvements in our intake, communication, file transfer, editing, and other processes involved in arriving at a satisfied customer.

Here is an example from our Support Department. The Department head recalls that a customer uploaded a mass of pages from various sources, but did not name the page files in a way that would identify them for the writer. The result was confusion and delay, and feedback from the client. In follow-up, we have under discussion a protocol for source file naming that all customers, writers, and support staff can follow.
The data available from potential clients holds rich possibilities as well. Google Analytics is our not-so-secret tool for determining what the market is viewing and seeking. Basic information, such as when customers are looking and what search terms they seek, is a start. We take guidance from additional valuable detail as well, such as geographic hotspots of interest.

We can also track where, within our website, our interested visitors start, and to what destination they head. has spent a substantial amount of effort this last year on refining the content of our ‘landing pages’. We use web data to help ensure each page’s power to convert visitors to customers. Additionally, webpage content is undergoing a specialized editorial facelift so that it consistently reflects the writing skills of staff.


The project for providing custom written papers was launched in 2006. Since then, we have furnished our customized paper service to thousands of satisfied clients. Our initial goal is to shift, and in some cases, even redefine, how people pursue their education. We want to make it a more beneficial, less stressful experience. At the same time, we wanted to allow people to apply more of their efforts improving their well-deserved grades. We keep up with the time, and take note of the increasing popularity of such custom writing services around the web! We understand the needs of our growing clientele. They expect outstanding content, on-schedule delivery, and, as noted above, absolutely no plagiarism in our products.

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