Kilpatrick Stockton’s Barry Benjamin and Ty Lord to Participate in 31st Promotion Marketing Association Law Conference

NEW YORK (October 12) – – Legal Newswire – Kilpatrick Stockton announced today that Partners Barry Benjamin and Ty Lord will be featured participants at the 31st Promotion Marketing Association Law Conference to be held on November 5 – 6 in Chicago. Mr. Benjamin is serving as one of four co-chairs for the conference, and will moderate a session on “Immediate Engagement: the New New things.” Ms. Lord will host an expert roundtable to discuss the many legal issues surrounding “Blogs and Advertorials.”

This year’s conference provides a unique, comprehensive view of the laws of promotion, advertising, sweepstakes, intellectual property, and all other key issues currently facing the integrated marketing industry. It is the one industry conference that keeps advertising, marketing, and legal professionals abreast of current and future developments in all aspects of advertising and promotion marketing law. The impressive agenda includes 40 sessions, 100 speakers and 15 expert roundtables.
“This year’s program is focused on the hot-button legal issues facing the advertising and promotion marketing industry, including participation in social media, privacy and behavioral /targeted advertising, consumer engagement and response promotions, and many other topics of keen interest to marketers and legal professionals,” said Mr. Benjamin. “The annual PMA law conference is an invaluable source of education, knowledge, and networking for marketers and legal professionals working in the promotion marketing arena,” he concluded.

“Kilpatrick Stockton has been actively involved with PMA for many years, and I am excited to continue that tradition and to engage with other leading experts in our field,” added Ms. Lord. “I’m particularly interested in discussing the timely topic of ’Blogs and Advertorials’ with my colleagues from across the country.”

Mr. Benjamin’s practice covers advertising, intellectual property, technology, and media law, focusing in three key areas: litigation, advice and counseling, and regulatory defense.
For more information about Mr. Benjamin, please visit:

Ms. Lord concentrates her practice in the area of trademark litigation, licensing, and advertising.
For more information about Ms. Lord, please visit:

For the full agenda and to register for the conference, please visit

About the PMA
Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for marketing professionals. Representing the over $1 trillion integrated marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA’s objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.

For more information about Kilpatrick Stockton, please visit:


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