Facebook remains a key tool for any business's online social media strategy. The full power of the network is frequently missed by many, however, through some basic "Facebook neglects". Many lawyers remain uncertain - even untrusting - of the network. They are unsure about how to use it, how frequently to use it and what should be posted. People don't want to hear endlessly … [Read more...]
Four Law Firm Marketing Mistakes That Stop Your Phone Ringing
Law firm marketing expert Alexis Neely of Law Business Mentors writes about how to get your law firm's phone ringing more. In an article for JDSupra she provides five key things you can do as a lawyer to get your phone ringing more. I am sharing the 4 mistakes you are making and the secrets that will fix it. Mistake 1: You Aren’t Marketing Okay, so let’s start with … [Read more...]
The New Age of Law Firm Marketing – One Firm’s Approach
Law firm marketing is an increasingly sophisticated business. While law firm marketing used to be regarded as unseemly, apart from perhaps the back-of-bus advertising supported by personal injury lawyers, it was avoided by major firms. However one major law firm has adopted an unorthodox approach towards marketing legal services, as shown by Buchanan Ingersoll & Rooney's … [Read more...]
Content Marketing for Lawyers
As lawyers engage more with the online world and develop their marketing programs via websites, using social media and other forms of interaction, the ability to access clients and potential clients through content marketing has become more significant than ever. Content marketing involves publishing relevant, useful, optimized content for the web,including social media and … [Read more...]
Law Firm Marketing And Playing The Google Game
Legalmarketingweekly.com - Each new, highly publicized update Google releases causes some frustration among businesses that see their rankings fluctuate as the changes take effect. And Google will continue to hone its algorithm in an attempt to make search results as helpful as possible for those in need of information or services. If you're interested in a bonus LawFuel … [Read more...]