Advertising & Marketing

content marketing for lawyers

Why Lawyers Need to Improve Their Social & Digital Content

Greentarget – For nearly a decade, the State of Digital & Content Marketing Survey has focused on the information consumption attitudes, behaviors and tendencies of in-house counsel, paired with practical guidance for law firms who …

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How Lawyers Can Avoid Pitfalls and Traps When Using Social Media 2

How Lawyers Can Avoid Pitfalls and Traps When Using Social Media

Payne & Fears Social media is a great tool for lawyers and others to market themselves – but there are also traps. Nevada-based law firm Payne & Fears recently published an article outlining the ethical pitfalls that …

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Prince Harry & Megan Markle - How to Avoid an Illegal Royal Affront 4

Prince Harry & Megan Markle – How to Avoid an Illegal Royal Affront

Norton Rose –  With the Royal wedding of Prince Harry and Hollywood star Meghan Markle fast approaching, companies may be looking at leveraging the glamour of this event in their advertising and products and capitalising …

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"100 Per Cent Pure and Natural" - Is Tropicana's False Label Lawsuit Running Out of Juice? 8

“100 Per Cent Pure and Natural” – Is Tropicana’s False Label Lawsuit Running Out of Juice?

Reed Smith – In 2011, plaintiffs launched a putative class action with class members from California, New York, New Jersey, and Wisconsin in a New Jersey district court against Tropicana Products, Inc., a division of …

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Meaningful Attorney Bios: Include These 3 in Your Site (And Avoid 7 Deadly Sins) 10

Meaningful Attorney Bios: Include These 3 in Your Site (And Avoid 7 Deadly Sins)

JD Supra Perspectives – Properly written client stories on your lawyer biography can be wonderful and engaging testimonies of your skills, dedication, commitment to clients and to the law. That can’t happen if you post …

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When Artificial Intelligence Can Play Havoc With Manipulated Video Images 12

When Artificial Intelligence Can Play Havoc With Manipulated Video Images

Pillsbury – Recent developments in deep learning artificial intelligence have enabled almost anyone to superimpose facial features—including an entirely different face—into a preexisting video with relatively minimal effort. Until very recently, editing facial features in …

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Why Webinars Are One of the Best Ways For Law Firm Business Development - Some Key Tips 14

Why Webinars Are One of the Best Ways For Law Firm Business Development – Some Key Tips

ON24 –  Webinars are great ways to maintain connections and educate both clients and prospects on business and legal issues of interest and concern to them. They also happen to be one of the best ways for …

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